2.2 Question 1 Student Response - Good Example

See essay question and resource link:
http://ctkmediatechadv5-3.blogspot.co.uk/2017/09/fsa-ofcom-exam-question-1-understanding.html

Question 1: Understanding research methods and interpreting research data
Band 1: 1-4 marks (Fail)	Band 2: 5-8 marks (Pass)	Band 3: 9-12 (Merit)	Band 4: 13-15 (Distinction)
Basic understanding of topic		Understands significance of the topic	Comprehensive understanding of the significance of the topic
Limited connections to media theories and debates	Some relevant connectionmade to theories and debates	Mostly relevantconnections to theories and debates	Detailed and precise connections made totheories and debates
Basic Description of research methods	Understanding of data usage in the research methods used in the article	Analysis of research methods in the article	Evaluation of research methods in the article
Superficial use and consideration of qualitative OR quantitative data	Unsupported evaluative judgements on suitabilityof research methods in article	Supported with evaluative judgements on suitability	Fully supported withevaluative judgements onsuitability
	Qualitative AND quantitative data interpreted showing consideration and applied to response	Qualitative AND quantitative data clearly interpreted showing consideration of the validity and applied to response	Qualitative AND quantitative data fully interpreted showing consideration of the validity, reliability, bias and clearly applied to response

Activity 1 : 

What are the key issues raised in the article and how has the qualitative and quantitative 
research been applied to explore them ? 

The key issues raised withen in the article are to begin with that there has been a significant increase in the access of ownership for tablets of children of all ages , More of this the article also underlines that almost twice as many children aged 5-15 that are consuming online media via tablet in 2013 and lastly 12-15 year olds are twice as likely to say that they would miss their mobile phone than the TV in addition to this they also stated that they prefer to socialize online rather than doing any other media activity . In terms of the Quantitative research by having an age range scale allows those that fall in the media of this scale to be investigated which in turn allows you to compare the difference in consumption habits  in addition to this it enables the opportunity to reduce the age scales by arranging them into age categories . On the other hand though the use of quantitative data makes the source of information in most cases reliable and more believable with the use of graphs to support the qualitative data the validity can be questioned for instants we are able to see that the statistic recorded for children aged 5-15 was 2013 therefore meaning that the information used is not current which can lead it to be questioned more of this in reference to the research methodology and analysis the surveys that were conducted were quantitative and only quantitative which means that just from this the articles content is biased due to the consistent use of the same method  ,Moving on from this in regards to the qualitative data used this emphasizes the quantitative data explaining the use of the provided statistics however like with the quantitative the qualitative can also be questioned for its reliability and validity an example of this can be found in the beginning of the article under the key findings it states that it looks into the increase ownership of tablets for all children , though this can be questioned as further withen the article under the research methodology that when the quantitative surveys were carried out that " some questions in the current survey were not asked of all age groups " .
What is more the article mentions gender and social class for gender the article points out that gender differences in terms of online consumption is noticeable from an early age , although it also address that when the behavior was monitored more of the girls behavior was monitored than the boys, with social class it was briefly looked upon of AB households ( 34% vs 45 % ) are less likely to have a TV in their bedroom in 2013. Overall what we are able to conclude from the 2014 OFCOM report is that the quantitative data out ways the qualitative data with the tracker surveys though there is qualitative data somewhat  integrated The methods could of been balanced out by maybe using quotations of parents taking part in the at home interviews .  

• Understands significance of the topic
• Limited connections to media theories and debates - this relates to young peoples critical thinking skills and the difference between gender. Elaborate on this in linking this to Audience Theories particularly Reception Theory and Uses and Gratifications
• Analysis of research methods in the article - Have they used the right tools for the right job - pros cons of the ones they used
• Supported with evaluative judgements on suitability - Consider how the report tracks trends over last few years - is it consistently tracking this. Is the Sample representative? Sample Bias?
• Qualitative AND quantitative data clearly interpreted showing consideration of the validity and applied to response - Issues of validity or reliability with the data collection or questioning?