Secondary Research starters

Superhero Fatigue? https://www.forbes.com/sites/markhughes/2017/11/27/how-2017-became-the-greatest-year-for-superhero-movies-of-all-time/#3c2ee18a13e6 

Comics m vs f
http://comicsalliance.com/fivethirtyeight-superhero-demographic/

Representation of female characters in superhero action films

https://jyx.jyu.fi/dspace/bitstream/handle/123456789/49610/URN:NBN:fi:jyu-201604292368.pdf?sequence=1

Films m vs f
https://news.avclub.com/women-still-make-up-the-majority-of-moviegoers-prefer-1798267282

Films age 
https://www.statista.com/statistics/807367/marvel-movie-viewership-age/

Unit 3 examination Preparatory 18 hrs (inc HW & Prep 2 hrs)

Research Conclusions - Executive Summary

Quantitative
Are the sources valid and reliable (BARB, BFI)

Film

1. Superhero Fatigue - Trend of popularity continues with Marvel & DC films in 2017  - follow up on Box Office Figure for the popularity of these films (Spiderman Homecoming, Black Panther, Guardians 2, Wonderwoman) compared with those mentioned in the article. Reviews

2. Impact on production of Marvel Universe on launching the DC Universe - are these films always a bankable success (Justice League vs Avengers)

3. Trend of spectacle and CGI - what new technology is being invested in with these films? Why do people like watching them (consumption)?

4. How many superhero films are due to be released this and next 2 years?

TV
1. Audience share is 54% M and therefore 46% F - is this consistent with the films popularity?
Why is this as popular with females? Fandom?

2. Audience is most popular with 35-54 yr olds - why? Nostalgia?
Why not as popular with younger audiences - old vs new media (ie social media more popular in general (consider OFCOM report 2017)

3. Netflix viewing figures for Daredevil - are these valid to extrapolate these from US subscription and audience share?

4. Popularity of Stan Lee's Lucky Man & The Flash (1.4m) vs audience share of BBC programmes. Is this skewing the research as to how popular they are?

Comics
1. Declining sales in US and UK of comic books. UK greater variety of genres, traditionally not uniquely associated with Superheroes only.

2. Transference to new medium - ipad subscriptions to read comics not popular. Why? 

OVER TO YOU: 
Primary Methods: How would you investigate this to get Qualitative results?
Questionnaires Subscribers to Sky and Netflix
Interviews with Comic Book shops in Bromley/SE London?
Surveys with Fans on social media 

Secondary Methods
IMDB
Reviews Guardian, BBC etc
BFI
Netflix
Wired

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Qualitative (last page) - Are the sources valid and reliable?
American Psychology Society? Bias?
Are these Researchers cited in the article experts in this field? is there any bias you can find?

1. Comic Codes Authority - 1960s - what is this? How does it relate to Superhero comic books then and now - genre, is this just about Superheroes? 

2. Report on Bad role models for young boys - does this fit the the story arc of Iron Man, or other Characters such a Capt America or Superman as positive, non-violent, non-exploitative of women role-models? Is using violence and weapons justified when fighting 'evil' or protecting people?
Is the use of violence and superpowers in conflict an expectation of Superhero movies?

Uses and Gratifications Theory - Personal Identity (Associative Needs), Escapism/Diversion
or 
Hypodermic Needle Theory - these messages are accepted and all boys react the same way

3. Report on body image issues with females - Wonderwoman* (Woman Director), Black Widow, Capt Marvel, Jessica Jones* (Made by a woman writer) etc - are these women empowered or exploited as sex objects. Is their body image for verisimilitude (realism and believably) - Theories: Male Gaze vs Post-Feminism - research 'Action Chicks'


OVER TO YOU: 
Primary Methods: How would you investigate this to get Qualitative results?
Interviews boys and girls
Observations?
Interviews Comic Book shops in Bromley/SE London?

OVER TO YOU: 
Secondary Methods
Theorists on Action Chicks and Superheroes and Gender with:
Textual Analysis of a cross section of these films to compare to the findings, using theory
Investigating who these institution and researchers are


Homework: 
1. Complete Sections below for Question 1 
2. Design your Research Methodology for 10 sources both Primary & Secondary, explaining What, How and Why each responds to the content of the article 

Prep: 
3. Carry out secondary research and Introduce to the class on Monday 1 significant finding that responds to the article's findings or supports or challenges it's conclusions 

Unit 5 essay plan to organise your notesdocx from ctkmedia