Prep work: Unit 3 assessment criteria

CREATE AND SOURCE ASSETS
Band 1 (Fail) 1-5	Band 2 (Pass) 6-10	Band 3 (Merit) 11-15	Band 4 (Distinction) 16-20
	Gathered assets relate to some of the requirements of the brief, with evidence of selective decisions to meet these	Gathered assets relate consistently (ie they continue to match) the requirements of the brief, showing evidence of selective decisions AND/OR refinement to meet these.	Gathered assets relate directly (ie they match precisely) the requirements of the brief, showing a considered approach (your annotation shows you know what you are doing & why) with evidence of selective decisions AND refinement to meet these.
	Created assets relate to some of the brief, showing some competence in production techniques (image capture, design logos, image resolution, composition, continuity, use of shot types and angles, sound and images, layout, making it interactive etc)	Created assets relate consistently (ie they continue to match) the requirements of the brief, showing effective use of production techniques (ie it does the job required by the brief and engages the audience)	Created assets relate directly (ie they match precisely) the requirements of the brief, showing creativity in the use of production techniques (ie it looks professional compared to real examples and shows skill in its use of video or emagazine techniques)
	Index of assets & sources (where you got them from) shows understanding that they are relevant to the meeting the brief	Index of assets & sources (where you got them from) shows developed understanding of their purpose - how they work and why they are relevant to the brief	Index of assets & sources (where you got them from) shows that you fully understanding of their purpose - how they work and why they are relevant to the brief

EDIT/MANIPULATE & PREPARE MATERIALS AND ASSETS
Band 1 (Fail) 1-6	Band 2 (Pass) 7-11	Band 3 (Merit) 12-16	Band 4 (Distinction) 17-20
Adapted material demonstrates limited understanding of the editing/manipulation process – limited evidence pf adaption/not appropriate to the brief	Adapted material demonstrates general understanding of the editing/manipulation process. There is evidence of applying relevant editing skills	Adapted material demonstrates good understanding of the editing/manipulation process. There is evidence of applying effective and consistent skills	Adapted material demonstrates full understanding of the editing/manipulation process. There is evidence of applying sophisticated and creative skills
Limited annotation the manipulation or editing of assets. Creative or design decisions identified not justified in how they are suitable to the brief	Mostly accurate annotation of the manipulation or editing of assets. Creative or design decisions are partly justified in how they are suitable to the brief	Detailed and mostly accurate annotation of the manipulation or editing of assets. Creative or design decisions are mostly justified in how they are suitable to the brief	Detailed and accurate annotation of the manipulation or editing of assets. Creative or design decisions are fully justified in how they are suitable to the brief
Partially meets the requirements of the brief: changes are complete but of limited use or may not work	Some evidence of meeting the requirements of the brief, with complete and working changes	Meets the requirements of the brief, with complete and effective changes	Meets the requirements of the brief, with consistent and effective changes

BUILD/CREATE A MEDIA PRODUCT
Band 1 (Fail) 1-5	Band 2 (Pass) 6-10	Band 3 (Merit) 11-15	Band 4 (Distinction) 16-20
Some elements of understanding of the brief and production work Limited application of techniques used in building/creating product	General understanding of the brief and production work Partially successful application of techniques used in building/creating product	Developed and informed understanding of the brief and production work Mostly successful  application of techniques used in building/creating product	Full and confident understanding of the brief and production work Successful  application of techniques used in building/creating product
Limited development of the build/creation process with major production elements left out	Development of the build/creation process with minor production elements left out	Detailed development of the build/creation process with appropriate production elements mostly in place	Detailed development of the build/creation process with appropriate production elements fully in place
The product partially meets the requirements of the brief with limited creativity	The product generally meets the requirements of the brief with some creativity	The product meets the requirements of the brief with creativity	The product fully meets the requirements of the brief with creativity throughout

How to embed videos and interactive buttons in Indesign

3.5 Interactivity in eMagazines

Here are examples of interactivity in magazines 

Task 1: Consider how you could add: 

1. clickable icons
2. video that shows the subculture in context of time and place
3. interactive images - individual items of clothing, links to where these can be purchased

Here is the example to consider
https://www.flipsnack.com/flip-book-template/interactive-magazines/#4

You can add gifs to animate a video sequence - these can be embedded into thinglink as well as text
https://giphy.com/create/gifmaker

This is thinglink - it allows you to annotate with interactive buttons or include additional embedded video (see example below)
https://www.thinglink.com/





Task 2: 
Now add these elements into you Draft layout of your emagazine using Indesign. 

Include actual images and pictures sourced from shutterstock.

Add in actual copy taken from existing articles/sources on your Musical Subculture

Task 3:
Create a survey and send the link to your draft to your target audience (16-21 year olds). Design 10 questions on the INTERACTIVITY and DESIGN layout to collect feedback on your work

3.6 Video Brief Examples of Musical Subculture

3.5 Prep/Homework for Monday 5th Feb 10 weeks left

Task 1: Complete your Required Assets plan (see p.93)
Again, list the ones that are most essential first - implications for how?

Task 2: Create a production schedule to plan your assets for the next 10 weeks detailing when you will collect and create your assets, managing dates around organising your shots and photography (p.94)

Consider:

• When
• Where
• In what order - start with the essentials

3.4 Homework & Prep

Prep: (for Monday)

Task 1: Read over P. 90 and 91

Task 2: Annotate the brief, pay particular attention to the requirements listed such as duration and interactivity. Create a mind map of requirements (RED) problems (YELLOW) and solutions (GREEN) based on your chosen brief

Homework
Task 1: Complete and prepare to deliver your presentations on Monday and decide on which Musical Genre and Subculture you are working on. Make sure your links, videos and files work!

Task 2: Read P. 92 

Task 3: For Tuesday Create a Mind Map like on P.92 of the content of your product in response to the brief (eg, artists performance in a historic venue, interviews with subculture, excerpts from Music Videos, stock footage from documentaries, presenter explaining what a subculture is, montage of the clothing identified, soundtrack needed, sound effects, animated logos or interactive images etc...)

Task 4: For Wednesday Using your Prep work Task 2, find video or image assets as examples of the style of layout or filming content you would like to include to engage your 16-21 year old audience.

Task 5: Create a Mood Board or a Crash Trailer using existing images and footage to get across your idea in your Pitch (Tues/Weds) 

3.4 emagazine examples of interactivity

Example 1: http://theunlimitedmag.com/issue1/


Example 2: https://view.joomag.com/sunday-freak-e-magazine-by-goa-freakscom-special-trance-labels/0742826001403930231

3.4 Subculture Resources - start from the top

Music subcultures 2 from trcmedia000016630

Hebdige's Book On Subculture - Full Book Here 

Hip-Hop Music and Culture from Christina Barnett

3.4 Research Task and Homework - Presentation

Due Thursdays class: Prepare a presentation on your chosen Musical Subculture

Intro: Define what is a subculture (Hebdige), introduce the meaning of subcultures and why they are associated with identity through music

Give an overview of the beginnings of youth subculture and music, why did they begin to emerge in the 1960s?

Introduce your Musical subculture and Identity - (include Images or Video)

What are it's beliefs and values of your musical subculture that challenge mainstream culture/society? (include evidence and sources from research)

How does this subculture create a 'tribal youth community' and a sense belonging? What is it's appeal? (include evidence from interviews and sources from research)

What are its recognisable fashion or associated behaviours (such as Skating, Graffiti etc) (include images and video)

What do these fashion mean and how do they create identity?

What are the most recognised or influential artists or bands within this music subculture, and why? (include images and video)

Conclusion - summarise the relationship between music and subcultural identity, through fashion, tribal identity and its appeal to youth

Homework: 3 hours
Task 1: Find and approach members of the subculture and an artist/musician for interviews - use social media to find a venue and a upcoming live performance in the next 12 weeks in a London venue.

Task 2: Demonstrate you understanding and knowledge from your research in their musical subculture, by designing a list of 12 questions to interview them on identity, youth and music.

Task 3: Contact your artists for an initial time to carry out this interview in the next 12 weeks.

3.4 Examination Prep Materials

3.3 Mini Project Conclusion & Assessment

IMP: You Must make sure you capture screen grabs images or screen capture video using Quicktime of your creating and manipulating, editing your assets for evidence. You wont be able to go back and change this later!

Think about: how are you being creative - record your decisions as vocal notes and add as an audio commentary if you wish

Topic B: Preparing, editing and/or manipulating assets p.82 - 85
B1 E-portfolio: Each learner will prepare their e-portfolio in preparation for adding their editing/ manipulation work.

B2 Editing material/asset: Each learner will undertake tasks to edit their assets.

B3 Manipulations and modification: Each learner will undertake the manipulation and modification of their assets.

B4  E-portfolio of preparation, editing and/or manipulation process: Each learner should upload their information into the e-portfolio in terms of:

o    an appropriate format

o    annotations of the edit/manipulation process

o    annotations on how the asset has changed and why

o    how the edit/manipulation has affected the asset.

Band 1 (Fail) 1-6	Band 2 (Pass) 7-11	Band 3 (Merit) 12-16	Band 4 (Distinction) 17-20
Adapted material demonstrates limited understanding of the editing/manipulation process – limited evidence pf adaption/not appropriate to the brief	Adapted material demonstrates general understanding of the editing/manipulation process. There is evidence of applying relevant editing skills	Adapted material demonstrates good understanding of the editing/manipulation process. There is evidence of applying effective and consistent skills	Adapted material demonstrates full understanding of the editing/manipulation process. There is evidence of applying sophisticated and creative skills
Limited annotation the manipulation or editing of assets. Creative or design decisions identified not justified in how they are suitable to the brief	Mostly accurate annotation of the manipulation or editing of assets. Creative or design decisions are partly justified in how they are suitable to the brief	Detailed and mostly accurate annotation of the manipulation or editing of assets. Creative or design decisions are mostly justified in how they are suitable to the brief	Detailed and accurate annotation of the manipulation or editing of assets. Creative or design decisions are fully justified in how they are suitable to the brief
Partially meets the requirements of the brief: changes are complete but of limited use or may not work	Some evidence of meeting the requirements of the brief, with complete and working changes	Meets the requirements of the brief, with complete and effective changes	Meets the requirements of the brief, with consistent and effective changes

Resources: Pages 84 and 85

Task 1: Annotate your digital folder evidence, completing the Log task. Use screen grabs from your process creating and manipulating process

Task 2: Complete Table of Asset Changes (p.85) - take side by side screenshot comparisons of BEFORE and AFTER

aaaaaaaaaaaaaaaaaaaaaaaaaa

Asset changes from ctkmedia

Task 3: Complete your annotated and indexed digital portfolio of your preparation, editing and/or manipulation processes. Make sure all evidence has been uploaded to your Weebly page for assessment and feedback

(Total for Activity 2 = 20 marks).

3.2 Homework: Creating assets and Index of sources

Band 1 (Fail) 1-5	Band 2 (Pass) 6-10	Band 3 (Merit) 11-15	Band 4 (Distinction) 16-20
	Gathered assets relate to some of the requirements of the brief, with evidence of selective decisions to meet these	Gathered assets relate consistently (ie they continue to match) the requirements of the brief, showing evidence of selective decisions AND/OR refinement to meet these.	Gathered assets relate directly (ie they match precisely) the requirements of the brief, showing a considered approach (your annotation shows you know what you are doing & why) with evidence of selective decisions AND refinement to meet these.
	Created assets relate to some of the brief, showing some competence in production techniques (image capture, design logos, image resolution, composition, continuity, use of shot types and angles, sound and images, layout, making it interactive etc)	Created assets relate consistently (ie they continue to match) the requirements of the brief, showing effective use of production techniques (ie it does the job required by the brief and engages the audience)	Created assets relate directly (ie they match precisely) the requirements of the brief, showing creativity in the use of production techniques (ie it looks professional compared to real examples and shows skill in its use of video or emagazine techniques)
	Index of assets & sources (where you got them from) shows understanding that they are relevant to the meeting the brief	Index of assets & sources (where you got them from) shows developed understanding of their purpose - how they work and why they are relevant to the brief	Index of assets & sources (where you got them from) shows that you fully understanding of their purpose - how they work and why they are relevant to the brief

Objectives: To understand

o    the assets required to fulfil your ideas for the brief

o    how you will create your assets

o    how you will source your assets

o    where you could source your assets

o    what considerations you need for each asset in terms of copyright, clearance etc.


Overview of Tasks for Homework & Prep Due Monday 15th January

Task 1: Read pages p.70-71, p.84-85 and p.95-96

Task 2: Read the resources on how to manage your files for your digital folders:
http://stillmotionblog.com/folder-structure/  
https://www.youtube.com/watch?v=aJ0_SP5nBMg 
http://www.theblackandblue.com/2011/08/29/media-management-101/

Task 3: (see below): Using the info above, set up your digital folders to store your assets in and start to fill in your Index (Evidence 1) using the worksheet below on your 'Unit 5: Digital Folder' weebly page

Task 4: (see below) Begin your log (Evidence 2) on the worksheet below and paste onto your 'Unit 5: Digital Folder' weebly page

Task 5: A3  Creating assets and materials (p.85) 
Use their skills to develop and/or create appropriate assets for their digital media product.

You must carefully consider the requirements of the brief, as well as copyright and clearances when preparing your assets

Task 4: A4  Index of sources 

Individual activity: Each learner will prepare a digital index that contains:

o    identification of the location of sources and assets

o    identification of the appropriateness of the materials for the intended product

o    where the materials will be used in the product.

Upload your annotations onto your Unit 5 weebly page

Task 3: A5  Storing assets
Individual activity: Each learner will ensure that they have labelled assets, stored them securely and enabled easy access.

http://stillmotionblog.com/folder-structure/ 

Digital folder index from ctkmedia