1.6 A2 and A3 Research Portfolio Pre-exam Assessment

A2 and A3 Application of research methods and techniques

FSA assessment: Timed response to the question 450 words 
http://ctkmediatechadv5-3.blogspot.co.uk/2017/09/fsa-ofcom-exam-question-1-understanding.html

A1: Understanding research methods and interpreting research data
Band 1: 5-8 marks (Fail)	Band 2: 9-12 marks (Pass)	Band 3: 13-15 (Merit)	Band 4: 13-15 (Distinction)
Basic understanding of topic		Understands significance of the topic	Comprehensive understanding of the significance of the topic
Limited connections to media theories and debates	Some relevant connection made to theories and debates	Mostly relevant connections to theories and debates	Detailed and precise connections made to theories and debates
Basic Description of research methods	Understanding of data usage in the research methods used in the article	Analysis of research methods in the article	Evaluation of research methods in the article
Superficial use and consideration of qualitative OR quantitative data	Unsupported evaluative judgements on suitability of research methods in article	Supported with evaluative judgements on suitability	Fully supported with evaluative judgements on suitability
	Qualitative AND quantitative data interpreted showing consideration and applied to response	Qualitative AND quantitative data clearly interpreted showing consideration of the validity and applied to response	Qualitative AND quantitative data fully interpreted showing consideration of the validity, reliability, bias and clearly applied to response

TASK 1: In Pairs: Summarise the methods and techniques and show how they can be applied to specialist subject areas.

Using your Research Methodology and your Summary of findings and conclusions from your Homework, answer the following questions (150 word per question)

1. Explain (give reasons, make connections) (M) in detail (D) the points that are significant to BOTH Children's Consumption of Media and Parental Attitudes

2. What debates are presented or raised about Children's Consumption of Media and Parental Attitudes? What additional debates could be relevant to this topic?

3. What links or connections to debates can be made to the topic? Is there any consumption or production theories relevant to the TECHNOLOGY or AUDIENCE you could identify links to?

4. What research has been conducted and what do you notice about the sample, bias, the questioning and the balance between primary and secondary?

5. How much qualitative in relation to quantitative has been carried out? What are some of the strengths and weaknesses of the methods?

6. Overall, how suitable (VALID and RELIABLE) is the research conducted? How could the research methodology be improved?

7. What research will you need to undertake to build upon the conclusions of this study?

8. Which Media Sector will you be examining and How does the findings of this report impact on this?


Task 2: Individual activity: Learners should individually construct appropriate materials such as surveys, questionnaires and research plans in preparation to conduct research into a specified topic within a specialist subject area.

Task 3: Set your Research Question based on the findings (Technology and Audience), and how production and consumption relates to your Sector

Write out your methodology 

1. Design and Conduct your 2 x Primary Research Methods

2. Conduct your 4 Secondary x Research Methods

FSA 4.2  A2 & A3 Portfolio 

Sample assessment-material-unit-5-specialist-subject-investigation from ctkmedia

Write up your responses to the questions:

Q2 http://ctkmediatechadv5-3.blogspot.co.uk/2017/08/exam-question-2.html

(1.5) 1.4.2 (Catch up week) Secondary research methods and techniques - advantages and limitations

Starter (Bandura) & Prep Assess: 
http://ctkmediatechadv5-3.blogspot.co.uk/2017/08/research-detectives-validity-and.html

Objective: Write a series of reports on what you have found out about the following:

1. Differences, Purposes and the Advantages and Limitations of Qualitative vs Quantitative Research

A2 and A3 Secondary research methods and techniques

Lesson 3 - Secondary Research 1 from Kavita Parwani

Tutor presentation:  Discuss secondary research methods along with their advantages and limitations.

https://learn.solent.ac.uk/mod/book/view.php?id=116227&chapterid=15177

TASK 1: Produce a Written Report or PowerPoint (150 words minimum on each)

Paired activity: Learners should investigate the advantages and limitations of:

1.     online sources
2.     books
3.     magazines and journals
4.     newspapers
5.     audio products
6.     audio-visual products

/https://prezi.com/m/pxbytgzlr1vg/qualititative-and-quantitative-research-the-pros-and-cons/

2. Quantitative research methods and techniques

Tutor presentation: Introduce quantitative research methods along with their advantages and limitations.

TASK 2: Produce a Written Report or PowerPoint (150 words minimum on each)

Paired activity: Learners should investigate the advantages and limitations of:

1.     ratings
2.     circulation figures
3.     survey responses and collation (charts and graphs)
4.     website hits
5.     online (views, hits)
6.     social media (votes, likes)

2. Qualitative research methods and techniques

Tutor presentation: Introduce qualitative research methods along with their advantages and limitations.

TASK 3: Produce a Written Report or PowerPoint (150 words minimum on each)

Paired activity: Learners should investigate the advantages and limitations of:

1.     reviews
2.     forum debates
3.     quotes from interviews
4.     discussion notes

4. Reliability & Validity

Tutor presentation: 
Introduce learners to the issues associated with reliability and validity of research methods and techniques. 



Class activity: 
Learners should work through stimulus materials to identify potential validity and reliability issues. 

Evaluate and share findings write up for research portfolio for exam prep 

Tutor presentation: Introduce primary research methods along with their advantages and limitations. 

Weakness and strength of Primary and secondary data from Mfaume

A" Research Methods Reliability and validity from Jill Jan

Lesson 6 - Primary Research Methods 2 from Kavita Parwani

Advantages The information is relevant and up to date. It is specific to the actual scenario and situation. Own direct findings.

Disadvantages Can be costly an time consuming, depending on the method and sampling method. Poor questionnaire design or methodology as It may provide bias results. May find it difficult to find enough people to represent the population or market segments accurately and equally.

TASK 4: Produce a Written Report or PowerPoint (150 words minimum on each)

Paired activity: Learners should investigate the advantages and limitations of Primary: 

1. conducting interviews (in person, online) 
2. focus groups 
3. observations 
4. surveys (online, through social media, in person) questionnaires (online, paper, social media)

1.3 A2 and A3 Critical Thinking Skills - Research methods and techniques - primary, secondary, qualitative and quantitative

FSA 4.1 – Presentations A1 Specialist subject research focus

Question 1: Understanding research methods and interpreting research data
Band 1: 1-4 marks (Fail)	Band 2: 5-8 marks (Pass)	Band 3: 9-12 (Merit)	Band 4: 13-15 (Distinction)
Basic understanding of topic		Understands significance of the topic	Comprehensive understanding of the significance of the topic
Limited connections to media theories and debates	Some relevant connection made to theories and debates	Mostly relevant connections to theories and debates	Detailed and precise connections made to theories and debates

Question 2: Understanding the relationship between own research and article
Band 1: 1-4 marks (Fail)	Band 2: 5-8 marks (Pass)	Band 3: 9-12 (Merit)	Band 4: 13-15 (Distinction)
Basic description of primary or secondary findings	Primary & Secondary research findings described	Explains the research findings & their relationship to the context of the article	Evaluates the research findings & their relationship to the context of the article
Some links made between own research and article (no relationship)	Some links made as to the relationship between own research and article	Clear links made  as to the relationship between own  research and article	Thorough links made  as to the relationship between own  research and article

Class presentations: Learners should present their findings from the previous session. Each group should take approximately 15 minutes.

Plenary: Gather peer and tutor feedback to inform future practice.

Critical Thinking Skills feedback:

• Relevance to address the hypothesis (does it answer the question/prove the statement)
• Relevance and accuracy of the data (sample, sources, questions)
• Connections of findings to theories and debates
• Analysis and Interpretation of your results
• Presentation of your results
• Conclusions drawn from your results

Create Meaning
Conduct a Skills Audit from the list below. How effective are your critical thinking and research skills form this process

Plenary:
What improvements need to be made, where are your strengths and weaknesses?

1.2 Presentation A1 - Specialist Subject Research Focus

https://docs.google.com/presentation/d/1yXflAV59Sg5Xj99P4Pc2igeUUg8CtfYulAvU-CTmahQ/edit?usp=sharing

The research process from ctkmedia

The research process from ctkmedia

A1: Understanding research methods and interpreting research data
Band 1: 5-8 marks (Fail)	Band 2: 9-12 marks (Pass)	Band 3: 13-15 (Merit)	Band 4: 13-15 (Distinction)
Basic understanding of topic		Understands significance of the topic	Comprehensive understanding of the significance of the topic
Limited connections to media theories and debates	Some relevant connection made to theories and debates	Mostly relevant connections to theories and debates	Detailed and precise connections made to theories and debates

Tutor presentation: Introduce learners to the focus of their research.

http://ctkmediatechadv5-3.blogspot.co.uk/2017/08/primary-research-activity-textual-vs.html

Introduce learners to key media issues and debates around either:

1.    audience (audience theories, consumption patterns, fragmentation)
2.    genre (first person shooters, cartoons, horror films, sandbox games)
3. or
4.    technology (social media platforms, portable devices, prosumers)

Class discussion: Discuss the main features and focus of the stimulus materials. Use Cornel Notes method to record down any details, facts, debates or important details and feedback to group discussion. 

Individual activity: Learners should write up their findings and include references for use in future sessions.

Plenary - key media issues and debates

Research Task and resources:

http://ctkmediatechadv5-3.blogspot.co.uk/2017/08/fsa11-media-violence-and-children.html

http://ctkmediatechadv5-3.blogspot.co.uk/2017/08/secondary-research-audience-media.html

Plenary: True or False?

1. The availability of video games has led to an epidemic of youth violence.

2. Scientific evidence links violent game play with youth aggression.

3. Children are NOT the primary market for video games.

4. Girls are put off gaming due to sexist stereotyping.

5. Because games are used to train soldiers to kill, they have the same impact on the kids who play them.

6. Gaming is socially isolating.

7. Gaming does not desensitise gamers, nor cause a lack of empathy for real-world victims

8. Violence has always been and remains a central interest of humankind

Source: https://www.pbs.org/kcts/videogamerevolution/impact/myths.html

Session 2

Starter: Audience Theories (Prep Assessment)





Individual activity: Learners should conduct investigations into developments in a specialist area relating to audience, genre or technology.

The focus of their investigations should include:

1.     developments of specialist areas over time (history, present, future)
2.      changes and effects on consumption
3.      changes in production output
4.      impact on production
5.      evolving and emerging developments.

Activity: Learners should store their findings ready to give their presentations in the next session