(1.5) 1.4.2 (Catch up week) Secondary research methods and techniques - advantages and limitations

Starter (Bandura) & Prep Assess: 
http://ctkmediatechadv5-3.blogspot.co.uk/2017/08/research-detectives-validity-and.html

Objective: Write a series of reports on what you have found out about the following:

1. Differences, Purposes and the Advantages and Limitations of Qualitative vs Quantitative Research

A2 and A3 Secondary research methods and techniques

Lesson 3 - Secondary Research 1 from Kavita Parwani

Tutor presentation:  Discuss secondary research methods along with their advantages and limitations.

https://learn.solent.ac.uk/mod/book/view.php?id=116227&chapterid=15177

TASK 1: Produce a Written Report or PowerPoint (150 words minimum on each)

Paired activity: Learners should investigate the advantages and limitations of:

1.     online sources
2.     books
3.     magazines and journals
4.     newspapers
5.     audio products
6.     audio-visual products

/https://prezi.com/m/pxbytgzlr1vg/qualititative-and-quantitative-research-the-pros-and-cons/

2. Quantitative research methods and techniques

Tutor presentation: Introduce quantitative research methods along with their advantages and limitations.

TASK 2: Produce a Written Report or PowerPoint (150 words minimum on each)

Paired activity: Learners should investigate the advantages and limitations of:

1.     ratings
2.     circulation figures
3.     survey responses and collation (charts and graphs)
4.     website hits
5.     online (views, hits)
6.     social media (votes, likes)

2. Qualitative research methods and techniques

Tutor presentation: Introduce qualitative research methods along with their advantages and limitations.

TASK 3: Produce a Written Report or PowerPoint (150 words minimum on each)

Paired activity: Learners should investigate the advantages and limitations of:

1.     reviews
2.     forum debates
3.     quotes from interviews
4.     discussion notes

4. Reliability & Validity

Tutor presentation: 
Introduce learners to the issues associated with reliability and validity of research methods and techniques. 



Class activity: 
Learners should work through stimulus materials to identify potential validity and reliability issues. 

Evaluate and share findings write up for research portfolio for exam prep 

Tutor presentation: Introduce primary research methods along with their advantages and limitations. 

Weakness and strength of Primary and secondary data from Mfaume

A" Research Methods Reliability and validity from Jill Jan

Lesson 6 - Primary Research Methods 2 from Kavita Parwani

Advantages The information is relevant and up to date. It is specific to the actual scenario and situation. Own direct findings.

Disadvantages Can be costly an time consuming, depending on the method and sampling method. Poor questionnaire design or methodology as It may provide bias results. May find it difficult to find enough people to represent the population or market segments accurately and equally.

TASK 4: Produce a Written Report or PowerPoint (150 words minimum on each)

Paired activity: Learners should investigate the advantages and limitations of Primary: 

1. conducting interviews (in person, online) 
2. focus groups 
3. observations 
4. surveys (online, through social media, in person) questionnaires (online, paper, social media)