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CREATE AND SOURCE ASSETS
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Band 1
(Fail)
1-5
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Band 2
(Pass)
6-10
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Band 3
(Merit)
11-15
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Band 4
(Distinction)
16-20
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Gathered assets relate to some of the requirements of the
brief, with evidence of selective
decisions to meet these
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Gathered assets relate consistently (ie they continue to
match) the requirements of the brief, showing evidence of selective decisions AND/OR refinement to meet these.
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Gathered assets relate directly (ie they match precisely)
the requirements of the brief, showing
a considered approach (your annotation shows you know what you are doing
& why) with evidence of selective
decisions AND refinement
to meet these.
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Created assets relate to
some of the brief, showing some competence in production techniques (image
capture, design logos, image resolution, composition, continuity, use of shot
types and angles, sound and images, layout, making it interactive etc)
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Created assets relate consistently (ie they continue to
match) the requirements of the brief, showing effective use of production techniques (ie it does the job
required by the brief and engages the audience)
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Created assets relate directly (ie they match precisely)
the requirements of the brief, showing creativity
in the use of production techniques (ie it looks professional compared to real examples and shows skill in its use
of video or emagazine techniques)
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Index of assets & sources (where you got them from) shows understanding
that they are relevant to the meeting the brief
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Index of assets & sources (where you got them from) shows developed understanding of their purpose - how they work and why they
are relevant to the brief
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Index of assets & sources (where you got them from) shows that you fully understanding of their
purpose - how they work and why
they are relevant to the brief
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EDIT/MANIPULATE & PREPARE
MATERIALS AND ASSETS
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Band 1
(Fail)
1-6
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Band 2
(Pass)
7-11
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Band 3
(Merit)
12-16
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Band 4
(Distinction)
17-20
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Adapted material demonstrates limited
understanding of the editing/manipulation process – limited evidence pf adaption/not
appropriate to the brief
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Adapted material demonstrates general
understanding of the editing/manipulation process.
There is evidence of applying relevant editing skills
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Adapted material demonstrates good
understanding of the editing/manipulation process.
There is evidence of applying effective and consistent
skills
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Adapted material demonstrates full
understanding of the editing/manipulation process.
There is evidence of applying sophisticated and creative
skills
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Limited annotation the
manipulation or editing of assets.
Creative or design decisions identified
not justified in how they are suitable to the brief
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Mostly accurate annotation of
the manipulation or editing of assets.
Creative or design decisions are
partly justified in how they are suitable to the brief
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Detailed and mostly accurate
annotation of the manipulation
or editing of assets.
Creative or design decisions are
mostly justified in how they are suitable to the brief
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Detailed and accurate
annotation of the manipulation
or editing of assets.
Creative or design decisions are
fully justified in how they are suitable to the brief
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Partially meets the requirements of the brief: changes are complete
but of limited use or may not work
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Some evidence of meeting the requirements of the brief, with complete
and working changes
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Meets the requirements of the brief, with complete and effective
changes
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Meets the requirements of the brief, with consistent and effective
changes
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BUILD/CREATE A MEDIA PRODUCT
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Band 1
(Fail)
1-5
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Band 2
(Pass)
6-10
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Band 3
(Merit)
11-15
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Band 4
(Distinction)
16-20
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Some elements of understanding
of the brief and production work
Limited application of
techniques used in building/creating product
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General understanding of the
brief and production work
Partially successful application
of techniques used in building/creating product
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Developed and informed understanding
of the brief and production work
Mostly successful application of techniques used in
building/creating product
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Full and confident understanding
of the brief and production work
Successful application of techniques used in
building/creating product
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Limited development of the
build/creation process with major production
elements left out
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Development of the
build/creation process with minor production
elements left out
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Detailed development of
the build/creation process with appropriate
production elements mostly in place
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Detailed development of
the build/creation process with appropriate
production elements fully in place
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The product partially
meets the requirements of the brief with limited
creativity
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The product generally
meets the requirements of the brief with some
creativity
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The product meets the requirements of the brief with creativity
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The product fully meets
the requirements of the brief with creativity
throughout
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