2.3 Prep work 3 hours

Reading: Learners should prepare for receipt of pre-release materials 2016 OFCOM report by creating mind maps and lists on blog for the following:

Section 1: Outline & Analysis

1. Outline (describe) the key findings/arguments in a mind map
2. On the Mind map, spur off from each finding/argument the evidence for this
3. Create a Venn Diagram and annotate to explain how the conclusions and findings relate to Audience, Technology and Genre
4. List the debates that are contained within the findings and which theories be applied (audience, technology, genre)
5. Explain how these conclusiosn have developed since the 2014 report, liking to the initial focus/hypothesis/predictions 
6. Comparing the findings as a 2 column comparative list

Section 2: Conclusion

1. Summarise the issues raised through 2016 OFCOM report
2. Make suggestions for how to conduct primary and secondary research (which methods?)
3. Explain HOW primary and secondary methodology can be used to support or contradict findings in the report
4. Discuss how to contextualise (this means factors to do with time and place and factors that influence ie Millenials, technology, consumption patterns and attitude to children's consumption) potential findings for the specific creative media sector being studied

In class next Monday:

Learners should use 2016 OFCOM report to draw informed opinions from research materials produced by others.

Prepare to lead a group discussion on the impact of the issues and debates outlined within the stimulus.

Learners should discuss developments and changes in audience, genre or technology and the current effects of these issues on consumption and production of media.

At least 1 Debate in the media and 1 theory applied relevant to the report

2.3 C1: Analysis of Findings

Question 3: Understanding the Impact of the Topic on Production and Consumption
Band 1: 1-4 marks (Fail)	Band 2: 5-8 marks (Pass)	Band 3: 9-12 (Merit)	Band 4: 13-15 (Distinction)
Minimal consideration of the information in the article, with pointless reference made to own research sources	Partial/incomplete understanding and following of the topic, considering the information in the article, with some purpose in references made to own research sources	The topic has been understood and interpreted, considering the validity of information in the article, with detailed references made to own research sources	The topic has been fully understood and interpreted, considering the validity of information in detail, with references made to own research sources that support response with specific examples
Minimal connections made to media debates occasionally related to the topic of the article	Few connections made to media debates relevant to the topic of the article	Consistent connections made to media debates relevant to the topic of the article	Detailed and precise connections made to media debates directly relevant to the topic of the article
Basic understanding of outcomes of research	Some understanding of the significance of the outcomes of research	Sound understanding of the significance of the outcomes of research	Full understanding of the significance of the outcomes of research
Limited chains of reasoning	Some imbalance in chains of reasoning	Clear chains of reasoning	Effective and logical chains of reasoning

C1 Analysis of findings

Group of 3 activity: Learners should evaluate the relevance and usefulness of a range of research methods and techniques in each other's research catalogue (p.117 & 133).

C1 Analysis of findings

Peer assessment: Learners should evaluate the validity of their own and others’ research in relation to: (p.119 & 121)

1. the hypothesis – the original idea, issue or debate being researched

2. the focus – the intent and purpose of the research

C1 Analysis of findings

Individual activity: Learners should compare their findings with the expected outcomes (i.e. the information and data that the research was expected to confirm). (P119, P.123 & 134, 135 & 136)

Individual evaluation: Learners should evaluate the techniques and methodology used and consider whether the processes used to collect the data can be verified and whether the results are reliable and repeatable.

Homework

Individual activity: Learners should carry out analysis of the reliability of their own research in relation to: p.118

1. sources of information 

2. cross-referencing and verifying information (P.115)

3. samples (representative, size, balance). (P.103 & 109)