1.3 Research Methods: Primary Secondary Qualitative Quantitative

Objective: To understand, analyse and evaluate Primary, Secondary, Qualitative, and Quantitative research methods 

Outcomes
Band 1: 5-8 marks (Fail)	Band 2: 9-12 marks (Pass)	Band 3: 13-15 (Merit)	Band 4: 13-15 (Distinction)
Basic Description of research methods	Understanding of data usage in the research methods used in the article	Analysis of research methods in the article	Evaluation of research methods in the article
Superficial use and consideration of qualitative OR quantitative data	Qualitative AND quantitative data interpreted showing consideration and applied to response	Qualitative AND quantitative data clearly interpreted showing consideration of the validity and applied to response	Qualitative AND quantitative data fully interpreted showing consideration of the validity, reliability, bias and clearly applied to response

Plenary Questions: 

1. (P) List 5 methods of Primary research suitable a study into the effect of media violence on children?
2. (P) What 3 Secondary sources would be suitable to investigate this topic?
3. (M) How should Primary and Secondary research relate to the other (which order do you conduct them, how do you build upon?)
4. (M/D) What are the pros and cons of Primary research
5. (M/D) What are the pros and cons of Secondary research?
6. (P) What is the purpose of qualitative research and quantitative research?
7. (M/D) What are the pros and cons of qualitative research?
8. (M/D) What are the pros and cons of quantitative research?

Btec media unit 30 post 5 – research methods from robertclackmedia

Media - quantitative and qualitative research 2012 from David Engelby

Research Techniques Introduction from CreativeMediaSarah

Unit 3 – research techniques from Sam Norton-Taylor

Qualititaive research from ctkmedia