3.6 Video Brief Examples of Musical Subculture

3.5 Prep/Homework for Monday 5th Feb 10 weeks left

Task 1: Complete your Required Assets plan (see p.93)
Again, list the ones that are most essential first - implications for how?

Task 2: Create a production schedule to plan your assets for the next 10 weeks detailing when you will collect and create your assets, managing dates around organising your shots and photography (p.94)

Consider:

• When
• Where
• In what order - start with the essentials

3.4 Homework & Prep

Prep: (for Monday)

Task 1: Read over P. 90 and 91

Task 2: Annotate the brief, pay particular attention to the requirements listed such as duration and interactivity. Create a mind map of requirements (RED) problems (YELLOW) and solutions (GREEN) based on your chosen brief

Homework
Task 1: Complete and prepare to deliver your presentations on Monday and decide on which Musical Genre and Subculture you are working on. Make sure your links, videos and files work!

Task 2: Read P. 92 

Task 3: For Tuesday Create a Mind Map like on P.92 of the content of your product in response to the brief (eg, artists performance in a historic venue, interviews with subculture, excerpts from Music Videos, stock footage from documentaries, presenter explaining what a subculture is, montage of the clothing identified, soundtrack needed, sound effects, animated logos or interactive images etc...)

Task 4: For Wednesday Using your Prep work Task 2, find video or image assets as examples of the style of layout or filming content you would like to include to engage your 16-21 year old audience.

Task 5: Create a Mood Board or a Crash Trailer using existing images and footage to get across your idea in your Pitch (Tues/Weds) 

3.4 emagazine examples of interactivity

Example 1: http://theunlimitedmag.com/issue1/


Example 2: https://view.joomag.com/sunday-freak-e-magazine-by-goa-freakscom-special-trance-labels/0742826001403930231

3.4 Subculture Resources - start from the top

Music subcultures 2 from trcmedia000016630

Hebdige's Book On Subculture - Full Book Here 

Hip-Hop Music and Culture from Christina Barnett

3.4 Research Task and Homework - Presentation

Due Thursdays class: Prepare a presentation on your chosen Musical Subculture

Intro: Define what is a subculture (Hebdige), introduce the meaning of subcultures and why they are associated with identity through music

Give an overview of the beginnings of youth subculture and music, why did they begin to emerge in the 1960s?

Introduce your Musical subculture and Identity - (include Images or Video)

What are it's beliefs and values of your musical subculture that challenge mainstream culture/society? (include evidence and sources from research)

How does this subculture create a 'tribal youth community' and a sense belonging? What is it's appeal? (include evidence from interviews and sources from research)

What are its recognisable fashion or associated behaviours (such as Skating, Graffiti etc) (include images and video)

What do these fashion mean and how do they create identity?

What are the most recognised or influential artists or bands within this music subculture, and why? (include images and video)

Conclusion - summarise the relationship between music and subcultural identity, through fashion, tribal identity and its appeal to youth

Homework: 3 hours
Task 1: Find and approach members of the subculture and an artist/musician for interviews - use social media to find a venue and a upcoming live performance in the next 12 weeks in a London venue.

Task 2: Demonstrate you understanding and knowledge from your research in their musical subculture, by designing a list of 12 questions to interview them on identity, youth and music.

Task 3: Contact your artists for an initial time to carry out this interview in the next 12 weeks.

3.4 Examination Prep Materials