Tech Advanced Unit 5 & Unit 3

Thursday, 2 November 2017

2.2 Homework & Prep (due 15th Nov)

Homework
P.114-118

Individual activity: Learners should compile a catalogue of primary and secondary research references from previous research activities:

between six and ten sources (minimum two primary and four secondary)
prioritising and labelling of primary and secondary sources with:
full referencing/sourcing http://www.harvardgenerator.com/references/website
the date of publication or release

How to reference secondary sources:

Prep:

Read over pages in the textbook and make summary notes on P.132-134

Evaluate the validity and reliability of your sources using the attached proformas

Recap: How To Evaluate Validity and Reliability:
https://ctkmediatechadv5-3.blogspot.co.uk/2017/08/critical-thinking-detective-work.html

Referencing your resources harvard from Joanne4

Research Evaluation Proforma from ctkmedia

2.2 Presentations B3 Referencing and format of findings

*Question 2: Understanding the relationship between own* research and article**
Band 1: 1-4 marks (Fail)	Band 2: 5-8 marks (Pass)	Band 3: 9-12 (Merit)	Band 4: 13-15 (Distinction)
Basic description of primary or secondary findings	Primary & Secondary research findings described	Explains the research findings & their relationship to the context of the article	Evaluates the research findings & their relationship to the context of the article
Some links made between own research and article (no relationship)	Some links made as to the relationship between own research and article	Clear links made as to the relationship between own research and article	Thorough links made as to the relationship between own research and article
Superficial comments about how research supports conclusions in the article	Relevant comments how research supports article’s conclusions	Explains the article’s conclusions with detailed comment on the extent this is supported by the research	Evaluates the article’s conclusions with justification of the extent this is supported by the research

B3 Referencing and format of findings

Tutor presentation: Show learners how to reference and format their findings.

Quantitative Data Analysis from Asma Muhamad

Critical Thinking - With Case Study from Karyn Thng

Paired activity: Learners should be given activities to enable them to practise producing graphs, charts, tables, quotations and transcripts.

Look at each others Research Findings and examine how the graphs and tables have been produced.

Task 1: Which are the most suitable to demonstrate:

Changes over time?
Differences in gender?
Parental attitudes to media?
Childrens concerns to online media?

Complete a Transcript of an interview or focus group relevant to these concerns on youtube to obtain quotations

Individual activity: Learners should practise referencing sources using a range of techniques, including cross-referencing with other sources

Task 1:
Compile your findings from your Research and draw out a list of findings (H/W?)
Organise these into a Hieracrchy (H/W?)
make connections between your findings using Poppet
Colour code your difference sources to demonstrate links
Where are there inconsistencies

B3 Referencing and format of findings

Individual activity: Learners should use their findings to support judgements by outlining arguments, showing logical progression and summarising to draw conclusions.

Task 2:
Use your executive summary and draw a flowchart using Popplet as to how your findings support or outline arguments.
What theory needs to be investigated to further the debate?
What conclusions can you draw to these points in the summary?

B4 Catalogue of sources

Tutor introduction: Explain how to compile a catalogue of primary and secondary research.

Research Catalogue from talitha-roberts

Group activity: Learners should investigate and analyse a range of existing research catalogues, noting their strengths and weaknesses.

Task: As a group of 4, evaluate each others portfolios - by annotating the strengths in BLUE and the weaknesses in RED

Group presentation: Learners should present their findings to the class.

Tuesday, 31 October 2017

2.1 Homework & Prep - 3 hours (due Tuesday 7th Nov)

Prep: Read 126-127 (1 hour)

Complete the 'Now Try this' task on P.126
Which sector does this mostly relate to?
What is controversial about the report?
What theories may be relevant?
Create your own 'Executive Summary' of the 2016 OFCOM report

Homework: Page 110 to 113 in Text Books

B2 Selecting, editing and deselecting materials

Objective: Update and annotate your portfolios using the research to present your findings in class next week.

For each of the 6 methods your chose:

Task 1: Individual activity: Learners should analyse the research techniques and methodologies previously used to assess suitability and suggest improvements by:

o sifting – to remove irrelevant data or information

o annotating – to pick out content that is relevant to research topic.

Part 1: In your presentations you will discuss and visually present the data or information from your 6 methods that is relevant to the topic by using written annotations and highlighting

Part 2: You will then explain and give visual examples of data you removed due to irrelevance.

Task 2: Individual activity: Learners should analyse the research techniques and methodologies previously used to assess suitability and suggest improvements by:

o editing – selection and de-selection, redrafting content to ensure it is relevant and covers research focus, selecting material for final catalogue

o ordering – hierarchy of findings

o collating – charts, graphs and visual representation of findings. (Create graphs and visual displays for presentation next week)

Part 1: In your presentations you will discuss and visually present the actual content of your research that needs to be edited, redrafted or refined to ensure it is relevant to the topic and focus of the Report

Part 2: In your presentation you will have ordered your findings from your 6 methods in a hierarchy of importance/relevance to addressing the topic

Part 3: You will then explain and give visual examples of data you have collated both Quantitative and Qualitative

Quantitative Data Analysis from Asma Muhamad

Monday, 30 October 2017

2.1 Genre Theories

http://ctkmediaa2horror.blogspot.co.uk/2015/09/23-genre-exam-question-1b-prep.html

2.1 Audience Theories

http://ctkmediaa2horror.blogspot.co.uk/2016/09/week-3-prep-for-wc-31016.html

2.1 B1 Refining research methodologies

*Question 2: Understanding the relationship between own* research and article**
Band 1: 1-4 marks (Fail)	Band 2: 5-8 marks (Pass)	Band 3: 9-12 (Merit)	Band 4: 13-15 (Distinction)
Basic description of primary or secondary findings	Primary & Secondary research findings described	Explains the research findings & their relationship to the context of the article	Evaluates the research findings & their relationship to the context of the article
Some links made between own research and article (no relationship)	Some links made as to the relationship between own research and article	Clear links made as to the relationship between own research and article	Thorough links made as to the relationship between own research and article
Superficial comments about how research supports conclusions in the article	Relevant comments how research supports article’s conclusions	Explains the article’s conclusions with detailed comment on the extent this is supported by the research	Evaluates the article’s conclusions with justification of the extent this is supported by the research

FSA 4.2 A2 & A3 Portfolio

Topic B: Apply research methodologies to a specialist area of study

B1 Refining research methodologies

Tutor presentation: Discuss how to refine and analyse research methods and techniques. Focus on:

o question types – open and closed, bias, validity

o questionnaire scales – rank order, semantic, differential

o samples – size, reliability, balanced

o data analysis – tallying, coding, transcription

o recording findings – video footage, audio material, online survey results, paper-based, digital.

Response Questionnaire Scales from Graveney School

19 Things to consider when choosing Question types for User Research from BayUX

B1 Utilising research methodologies

Individual activity: Learners should analyse the research techniques and methodologies previously used to assess suitability and suggest improvements by:

o working through previous questionnaires to improve question quality and validity

o revising questionnaire scales and sample selection

o analysing data from previous research and recording their findings appropriately.

B2 Selecting, editing and deselecting materials

Individual activity: Learners should analyse the research techniques and methodologies previously used to assess suitability and suggest improvements by:

o sifting – to remove irrelevant data or information

o annotating – to pick out content that is relevant to research topic.

Individual activity: Learners should analyse the research techniques and methodologies previously used to assess suitability and suggest improvements by:

o editing – selection and de-selection, redrafting content to ensure it is relevant and covers research focus, selecting material for final catalogue

o ordering – hierarchy of findings

o collating – charts, graphs and visual representation of findings.