3.1 Unit 3: Digital Media Skills Mini Project - Your Identity

Unit 3 cover booklet from ctkmedia

A1 Understanding the brief (Trail Run)

Tutor-led introduction: An overview of the unit in terms of the topics to be covered and the requirements for the external examination.

Objective: 

• select an appropriate digital media product based on experience in production units, skills developed and resources available to produce an effective digital media product
• understand how you will create and source your assets and considerations needed in terms of copyright, clearance etc.
• practice the skills required to undertake the external examination through the Mini Project (2 weeks).

Individual activity: 

Select a media product based on your prior experience in the production units of this course. 

You will need to make an informed decision as to what area would be the best for you to choose to match the skills that you have built so far. 

Your-Identity

Your identity and personal information are valuable. Criminals can find

out your personal details and use them to open bank accounts and to get

credit cards, loans, state benefits and documents such as passports and

driving licences in your name. Criminals commit identity theft by stealing

personal information. This is often done by asking someone to open an

email requesting personal details. Often these emails look like they come

from a trusted source, but the source itself may be part of a scam. Personal

details may also be obtained by criminals who access social networking and

communication sites, and once again this can lead to identity theft. Anyone

can be affected by identity theft. This kind of fraud can seriously affect your

personal financial circumstances, as well as costing the government and

financial services millions of pounds every year. If your identity is stolen,

you or your family may have difficulty getting bank accounts, student loans,

credit cards or a mortgage until the matter is resolved.

A campaign has been launched by Your-Identity, a government agency that

will help young people to appreciate the growing problem of identity theft.

Providing information about identity theft through social networking sites

will alert young people to this growing problem. Your-Identity wants you

to make a media product that will alert young people to the problem of

identity theft. Your media product can be in any style or genre.

You must choose which medium you will use to create your media

product and begin creating, sourcing and preparing the materials you

will need in preparation for the supervised assessment period.

You may choose ONE brief from the following:

Brief 1: Video promotional product
Your-Identity wants you to produce a video advertisement that will
inform your chosen target audience of young people about the dangers
of identity theft. The product must be no longer than 1 minute. Your-
Identity is happy for the video advertisement to be produced in whatever
style you think would be suitable for the target audience.

You will need to include in your video advertisement:

• own camerawork to include tracking and panning techniques
• a minimum of two scenes containing three camera ‘set-ups’ per
• scene
• background music
• continuity editing techniques: shot-reverse shot, 180 degree rule,
• one transition other than a cut
• sound effects.

Brief 2: Audio promotional product
Your-Identity wants you to produce a radio advertisement that will inform
your chosen target audience of young people about the dangers of
identity theft. The radio advertisement must be no longer than 1 minute.
Your-Identity is happy for your audio product to be produced in whatever
style you think would be suitable for the target audience.

You will need to include in your radio advertisement:

• own recorded material including at least one interior and one
• exterior recording
• sound effects
• voiceover
• music
• editing techniques: mixed music and fades with no dead air.

Brief 4: Digital e-magazine
Your-Identity wants you to produce a digital e-magazine that will inform
your chosen target audience of young people about the dangers of
identity theft. The product must be no more than a cover and a two page
spread. Your-Identity is happy for your digital e-magazine to be produced
in whatever style you think would be suitable for the target audience.

You will need to include in your digital e-magazine: 

• own images (at least two images)
• titles for a cover and feature article
• copy for articles
• integrated text and image layout
• ability to scroll and turn pages.

Task 1: Using your portfolio content, carry out a skills audit by reflecting on their strengths and weaknesses. Present this to the class with examples from your portfolio

1. a SWOT (strengths, weaknesses, opportunities and threats) analysis
2. reflecting on which production units they have enjoyed most
3. reflecting on marks and feedback from activities carried out in other production units
4. a consideration of the media products that you are most familiar with
5. a consideration of the area of the media industry in which you might wish to seek employment.

Task 2: Mini Project - Identity
As a class:
Brainstorm and mindmap creative ways of interpreting the concept of identity and identity theft on social media and ways young people are exposed on line.

http://www.mirror.co.uk/news/uk-news/teenagers-identity-stolen-life-taken-6383437 

Take part in a discussion on the consequences, or associations with identity theft 

Individually: 
2.1 Highlight key points in the brief and annotate your initial thoughts/comments in relation to purpose, audience, style or genre

2.2 Find existing at least 3 examples of related campaigns aimed at this audience for government PSAs or charities, or any other projects related to the concept of identity

https://www.cyberaware.gov.uk/


2.3 Evaluate the approach, style and effectiveness, and note down any ideas or influences you could use.

2.4 Brainstorm 3 ideas surrounding the concept of identity as a Individual response to the brief

2.5 Select your best idea (it must be unique!). Rough draft of e-magazine, video storyboard, mood board, radio script 

Mini Project from ctkmedia

A2 Identifying assets and required material (Trial run)
Understand how you should identify the assets required for a media product.

https://www.moovly.com/blog/shutterstock-is-now-integrated-into-moovly-studio 

https://multimedia.journalism.berkeley.edu/tutorials/media-assets/

Copyright: the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.

Licensing: grant a license to permit the use of something or to allow an activity to take place.

Attribution: acknowledging the author of a work. It most often requires the person’s name with the copyright symbol, and a link back to the source.

Public Domain: the state of belonging or being available to the public as a whole, and therefore not subject to copyright (be sure to check public domain status in each country.)

Finding and Crediting Copyright-Friendly Images for Presentations and Publications from CurriculumCollection

Copyright, Fair Use, And Creative Commons from Patrick Woessner

Task 4: Production Plan 
In Teams based on Brief (max of 3's), use Popplet to create a group mindmap and collect links/examples and a catalogue of sources.

1. What do we mean by assets?
2. What assets are required to fulfil your ideas for the brief - identify them?
3. How they will create assets?
4. How and where will your source assets?
5. How are sourcing or creating assets impacted in terms of copyright, clearance etc.

Task 5: 
Individually complete your production plans, with investigation of copyright and clearance

‘Tutors cannot give any support to the research and preparation work’.

https://pics.io/media-asset-management